Become A Full-Stack Digital Marketer
In Just 6 Months

Master all essential digital marketing skills to drive results and stay
ahead in today’s competitive landscape

Tools you will learn

Chatgpt

Google Ads

Facebook Ads

Google Analytics

Mixpanel

Matomo

Clarity

Google Tag Manager

Similar Web

Linkedin Ads

DV360

Here’s Why You Need to
Master Digital Marketing

$786.2B

Global digital marketing market by
2026.

#1

Most In-Demand Skill According to Michael Page report 2023

11 Lakhs+

Average annual salary of digital managers in India

14000+

Job openings worldwide

72%

of the marketing budget goes towards Digital Marketing, according to a survey from Gartner.

49%

of businesses say that organic search brings them the best marketing ROI.

WEEK 1

  • Setting marketing objectives
  • Market & Competitor Research 
  • Understanding the marketing funnel & customer journey
  • Identifying target audience segments
  • Creating a Buyer Persona
  • Developing a value proposition
  • Deep dive into important terms & metrics in digital marketing
  • Understanding Media- Paid, Shared, Owned, and, Earned
  • Overview of digital marketing channels - Inorganic and Organic
  • Choosing the right channel mix for your business
  • Case studies of each channel

WEEK 2-3

  • Understanding SEO & Google updates
  • SEO Myths & Proactive SEO
  • Ranking Analysis
  • Content Optimisation for SEO
  • Introduction to Technical SEO
  • Off-Page SEO
  • Link building fundamentals
  • Internal Linking
  • Backlink Analysis
  • Link Building Techniques
  • URL removal
  • SEO mistakes and staying updated Common SEO Mistakes
  • Manual Actions & Google Penalties
  • Stay updated with SEO
  • Using Al with SEO Keyword Research with Al
  • Content Structure with Al
  • Title & Meta Description with Al

WEEK 4-5

  • Fundamentals of Social Media Marketing
  • Company wise content strategy - B2C vs B2B
  • Channel-wise content strategy
  • Content Marketing using Al-Idea generation, content creation & automation
  • Understanding the algorithms of different channels
  • Metrics for Social Media Marketing
  • Case studies from some B2C brands
  • Content formats on social media
    • Marketing on YouTube
    • Marketing on Linkedin
    • Marketing on Instagram
    • Marketing on Twitter

WEEK 6-7

  • Crafting attention-grabbing headlines and subheadings
  • Writing clear and persuasive copy that communicates value propositions
  • Utilizing persuasive language and storytelling techniques
  • Optimising copy based on different elements-time/audience
  • Setting goals and objectives of Landing Page
  • Aligning landing page goals with overall campaign objectives
  • Optimizing page navigation and structure for ease of use
  • Framework for ideal LP/Elements of ideal LP
  • Analyzing and optimizing ad visuals, headlines, and copywriting
  • Testing and iterating ad variations to improve performance
  • Utilizing compelling and attention-grabbing creative elements
  • How to set up briefs for designers and freelancers
  • How to build Brand guidelines

WEEK 8-9

  • Setting up Google Webmaster Tool
  • Understanding Campaign types and structure
  • Exploring different keyword match types and their impact
  • Types of Search Ads
  • Crafting compelling ad headlines and descriptions
  • Understanding bidding options and strategies for maximum ROI
  • Creating search campaign structure from scratch
  • Campaign tracking and performance management
  • Exploring various types of Audiences in Google Ads
  • The Art of Display & Discovery Advertising
  • Mastering Video Advertising on YouTube
  • UAC Campaigns: Unleash the Power of Automation for Explosive Growth
  • Campaign performance management with data-driven decision making

WEEK 10-11

  • Overview of Facebook Ads
  • Understanding the Objectives, Metrics to track, Buying Type & Facebook Algorithm
  • Exploring various types of Audiences in Facebook Ads Manager
  • Bid Strategies, CBO VS ABO and FB Funnel
  • Understanding all the ad platforms and placements
  • Types of Facebook Ads (Static, Carousel, Video, etc)
  • Setting up your Facebook Ad Account for Scale & Success
  • Learn to determine ROAS accurately
  • Dashboard ROAS VS Realized ROAS
  • Campaign Performance analysis and optimization
  • Ad automation - RevealBot/Madgicx
  • Automation Possibilities, Martech Stacks
  • Rule Automation, Creative Automation Platforms
  • Email Automation, Omni-Channel Messaging + Tools

WEEK 12

  • Types of LinkedIn Ads
  • Setting up ad accounts, billing, and payment options
  • Understanding LinkedIn demographics and audience targeting options
  • Using LinkedIn Audience Insights to research your target audience
  • Building custom audiences with LinkedIn Lead Gen Forms
  • Understanding Linkedin Ads analytics and metrics
  • Using LinkedIn Ads Manager to track performance
  • Best practices for analyzing and improving campaign performance
  • Using Linkedin conversion tracking
  • Utilizing Linkedin retargeting and lookalike audiences
  • Leveraging Linkedin's ad targeting options
  • Ad Network-Programmatic
  • Alternative Ad Networks - Quora, Buysell. Carbon, App UA Channels, Programmatic, Hyper, Omni
  • Step into the world of targeted Apple Search Ads
  • Master the Art of Optimizing Amazon Ads
  • Native Advertising: Captivate Audiences with Taboola, Outbrain, and Yahoo
  • Quora Ads: Learn to drive traffic, generate leads, and build brand authority

WEEK 13

  • Conversion tracking importance
  • Cookies FLOC Campaign Builder
  • Reading Analytics & User Life Cycle Events
  • GA4 Dashboard Reporting & Funnel Path Analysis
  • Segment Overlap Cohort & User Lifetime
  • Reading Attribution Projects In Google Analytics Setting
  • Google Analytics For Your Website (Blogger WordPress, Custom)
  • Set Up Of Microsoft Clarity Hotjar Free Heat Maps & Session Recordings
  • Understanding Conversion Events Theory Implement Different Events (B2b) In GA
  • Setting Events B2C Google Analytics Custom Report Dashboard
  • GTM Implementation Theory+ E-Com Tracking
  • User Behavior, Reading Mixpanel KPI Trends Finance, E-Commerce & SaaS
  • Mobile App Conversion Tracking
  • Segment Essentials
  • Matomo-Web Analytics Tool Demo

WEEK 14-15

  • Understanding conversions and the fundamentals of CRO
  • The CRO Process- Observe, Ideate, Test, Deploy
  • Deep dive into each of the components of the CRO Process
  • Observe-Heuristic analysis, Quantitative data, Qualitative data
  • Ideate-Idea, Hypothesis, Prontization
  • Test-Delivery, Measurement
  • Deploy-Decision making, Statistics, Shipment
  • Best practices
  • CRO Checklist (bonus: free download)

WEEK 16

  • Fundamentals of Media Planning
  • Understanding media objectives and strategy
  • Media mix decision Traditional vs Digital
  • Budget allocation across different channels
  • Media buying Direct, Programmatic, Real-Time Bidding
  • Media scheduling
  • Media Evaluation Metrics & KPIs
  • Understanding Ad frauds and brand safety
  • Case studies and real-life media planning scenarios

WEEK 17

  • Introduction to Data Visualisation and its Techniques
  • Types of Charts/Representations
  • Data Studio - Introductions, Building Blocks, Data Sources
  • Types of Data Connectors
  • Pull data via multiple filters
  • Live Case Work - Preparing a live dashboard with a real-time problem statement

WEEK 18

  • Why Attribution Is Needed?
  • View Through & Click Through
  • What Questions Can MTA Answer?
  • Last Touch, First Touch, Linear, Time Decay, Position-Based, U-Shaped, V-Shaped Attribution
  • How To Make Google Analytics Attribution Project?
  • How To Interpret The Data In GA?
  • Designing A Custom Attribution Model For Your Business In GA (B2B & B2C)
  • Attribution Algorithms - What Goes Into Budding An Attribution Tool?

WEEK 19

  • Why is Email Marketing important?
  • Who are the big players winning it?
  • Email Marketing Best Practices
  • Top 10 Tips to Keep in Mind to Leverage More from Email Marketing
  • Key Metrics to Focus on for Email Marketing
  • WhatsApp Marketing and its Journey so far
  • Why is WhatsApp Marketing a double-edged sword?
  • 10 Things you should know before trying out WA Marketing
  • Metrics and Consumer Journey Crafting via Email and WA marketing in blend
  • Live Case Study solve - Dashboard walkthrough via one platform

WEEK 20-24

  • Apply the learnings from the program and build an end-to-end digital marketing strategy for a brand
  • Resume Building: Mistakes to avoid, template to follow, making a targeted resume, how to highlight your skills
  • Mock Interviews
  • Job search tools and methods to get hunted
  • Tips to reach out through LinkedIn & other online portals
  • How recruiters look at your candidature
  • Salary expectation & negotiation
  • Reasons why companies hire you & ways in which you can add value
  • Understand what it takes to grow in a career

Meet Your Mentors

Krishni Miglani

Product Marketing

Manas Barpande

GM – Copy & Social Media Lead

Sumit Verma

Media Account Specialist Lead

Shubham Painaik

Consumer Marketing

Alice Mendonça

Ex Linkedin Ad Grants

Deepan Siddhu

Director of Demand Generation

Siddhartha Kathpalia

Ex Associate Director

Ankit Agarwal

Head of Digital & Performance Marketing

Kiran Washindkar

VP of Digital

Kaushik Sen Deka

Marketing Strategist

Naim Alam

Growth Marketing Manager

Hear it from our learners

Mandar Sonavane

In the company I am currently working, a lot of things like the GA, GTM, FB pixels and Microsoft Clarity were either not set up, or not set up properly. This course taught me all these things which helped me create an immediate impact at my new organization.

Priya Sharma

I Started my own blog after going through this course. Learnt how to position, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Gained a good understanding of online ad campaign metrics and analysis, including CPM, CPC, CPA, and CTR advertising models.

Mandar V. Deo

It helped me to gain more insights on digital marketing. The real life used cases and lessons provided by Deepan and Ashwin are very much applicable for my projects as well - which I’m applying

Manpreet Singh

One of the greatest advantages of this program is the amazing community it provides. There are mentors and peers who are always ready to offer assistance whenever needed. Moreover, the skills I have gained in just 8 weeks through this program would typically have taken me 3-4 years to acquire if I hadn't joined

Aditya Mishra

As I got my concepts clear, my ads started performing significantly better and got good quality leads. Cheers to Deepan, Ashwin and the Growth School Team.

Mahasweta Mazumder

I was able to get 700% ROAS for a signage search campaign. This was a great feat as signage was a new category introduced by our company

How does this program work?

Weekly Live Q&A and Guest Sessions

For expert insights and answers to all your questions

Collaborative Jamming and Networking Sessions

Share ideas and solve problems in weekly community sessions to build a strong network

On Demand Content

Because we understand that fitting live sessions into your daily schedules can be tough

Community for life

You’ll be made part of a community of like-minded people where you can network, share opportunities, and build relations.

A Quick snapshot of
your journey

Ready To Become an In-Demand Digital Marketer?

Early Bird Offer ✨

Digital Marketing Program

Access to Content and Projects:

₹106,200/-

Before you ask!

Yes! You will be certified for this program submission of your assignment.

Frequently asked questions

While there are no formal prerequisites for our Digital Marketing Program, a passion for learning and an interest in Digital Marketing will certainly enhance your experience.
The live group calls are scheduled on weekends. The complete program schedule will be shared during the onboarding call.
We’ve designed our Digital Marketing Program to accommodate your busy schedule. If you miss a live session, you can catch up with session recordings and participate in community forum discussions at your convenience.
Our mentor will actively participate during live sessions to answer questions and provide feedback. While we can’t promise a response to every single message outside these sessions, the mentor will regularly share insights and address common issues.
To get the most out of this program, we recommend spending at least 4-5 hours per week. The live sessions will typically last about an hour, with additional time for exercises, discussions, and personal study.
When you join our Difgital Marketing, you get lifetime access to all pre-study materials, recordings of live sessions, guest sessions, and an exclusive online community for networking and discussion. Even after the program concludes, you retain indefinite access to all these resources.
Our program includes access to a vibrant online community where you can post questions, share insights, and learn from your peers. We also provide session recordings for review at your leisure.
Most of the tools and platforms we’ll use during this program are accessible online. Any specific requirements will be communicated to you before the start of the program.
Upon successful completion of 80% of the coursework, including all learning modules and project submissions, you’ll receive a Certificate of Completion from our organization, recognizing your new skills and knowledge.
This program is designed to provide practical skills and knowledge in Digital Marketing, making you more attractive to employers in a range of industries. Additionally, you’ll join a network of like-minded individuals for potential collaboration and learning opportunities.
The complete program schedule will be shared during the onboarding call.

For any support, please mail to hi@growthschool.io. Our support team will
get back to you within 24 hours. The brands and companies that the
instructors of growthschool are working or have worked, have no relation
what so ever with Growthschool.

BECOME A FULL STACK
DIGITAL MARKETER