Learn Performance Marketing: The New-Age
Data-Driven Advanced Digital Marketing
mentors have used in ads spend of over 1000+ crores.
- 17TH MARCH 2024
- 10 WEEKS
Our Mentors Have Taught Performance Marketing to Professionals from
Tools you will learn
Facebook Ads
Google Tag Manager
Microsoft Clarity
Google Analytics
Google Ads
Semrush
Convertkit
Zapier
And many more ...
Who is this program for?
Mid-level Digital Marketing & Performance Marketing Professionals
Who wants to be part of a growing community of some of the best minds in the industry
Working Professionals (From Data, Analytics, Web, UX, Product)
Who wants to transition to an in-demand & profitable career.
Digital Marketers & Marketing Professionals
Who wants to transition to an in-demand & profitable career.
Marketing Freelancers
Who wants to increase their revenue-generation opportunities, acquire bigger clients
Founders/marketing agency owners
Who want to increase their revenue-generating opportunities and acquire bigger clients
Social Media Marketers
Who wants to grow their skill-set in Performance Marketing
Course Content Curated by
Deepan Siddhu
Director - Demand generation at Saas Labs
I have worked with over 150 brands driving over INR 350 Cr in revenue and over USD 1 Billion in revenue pipeline. Some of the clients I’ve helped include: Amazon, Dell, AirAsia, Webenza
Suraj Raman
Former Regional Product Lead-APAC, Performance Max Google
I’ve crafted hundreds of sales strategies for APAC’s traditional advertisers to turn them into strong digital marketers. While working on many Gen Z brands, I realised the power of short-form-video and led with YouTube Shorts.
Supercharging brands is about right media distribution with relevant audiences. In creating path for revenue growth, I launched Google ConnectedTV offerings to advertisers all over APAC in form of hackathons to drive incremental sales growth. In our course, you will get to learn technical details behind building funnels, while creating right hooks to engage & grow revenue.
Vipin Grover
Global Digital Marketing Lead at Udemy
I am heading global digital marketing to drive new user acquisition and D2C growth in North America and APAC regions at Udemy. My role revolves around managing INR 200 Crores yearly budget across paid channels to maximize top and bottom line ROI and LTV/CAC.
Sumit Verma
Media Account Specialist Lead at Google
Marketing professional with 10+ years in Digital Marketing, spanning strategy, operations, and analytics. Proven record of establishing and growing sustainable businesses. Former roles include growth and strategy at Meta (formerly Facebook) and spearheading digital marketing at BlinkIt (formerly Grofers). Currently a Media Account Specialist Lead at Google, managing top consumer brands like Nestle, Danone, and Keurig.
Mayank Verma
Sr. Performance Marketing Manager at Razorpay
Marketing Strategist with 5+ years expertise in Performance, Growth, and Brand Marketing. Led major startups to achieve KPIs at a top Indian ad agency. Currently driving 0-1 growth at RazorpayX. India’s first Facebook Blueprint Certified Marketing Science Professional.
Brands our Mentors have impacted
Also, Access to Masterclasses from Industry Experts like
Larry Kim
Founder
Udit Goenka
Founder -
Benton Crane
CEO
Guillaume Moubeche
Founder & CEO
Ovais Ahmed
Director - Performance Marketing
Shalabh Jaiswal
Senior Marketing Associate
Here’s Why You Need to
Master Digital Marketing
$786.2B
2026.
#1
11 Lakhs+
14000+
72%
49%
WEEK 1
- Setting marketing objectives
- Market & Competitor Research
- Understanding the marketing funnel & customer journey
- Identifying target audience segments
- Creating a Buyer Persona
- Developing a value proposition
- Deep dive into important terms & metrics in digital marketing
- Understanding Media- Paid, Shared, Owned, and, Earned
- Overview of digital marketing channels - Inorganic and Organic
- Choosing the right channel mix for your business
- Case studies of each channel
WEEK 2-3
- Understanding SEO & Google updates
- SEO Myths & Proactive SEO
- Ranking Analysis
- Content Optimisation for SEO
- Introduction to Technical SEO
- Off-Page SEO
- Link building fundamentals
- Internal Linking
- Backlink Analysis
- Link Building Techniques
- URL removal
- SEO mistakes and staying updated Common SEO Mistakes
- Manual Actions & Google Penalties
- Stay updated with SEO
- Using Al with SEO Keyword Research with Al
- Content Structure with Al
- Title & Meta Description with Al
WEEK 4-5
- Fundamentals of Social Media Marketing
- Company wise content strategy - B2C vs B2B
- Channel-wise content strategy
- Content Marketing using Al-Idea generation, content creation & automation
- Understanding the algorithms of different channels
- Metrics for Social Media Marketing
- Case studies from some B2C brands
- Content formats on social media
- Marketing on YouTube
- Marketing on Linkedin
- Marketing on Instagram
- Marketing on Twitter
WEEK 6-7
- Crafting attention-grabbing headlines and subheadings
- Writing clear and persuasive copy that communicates value propositions
- Utilizing persuasive language and storytelling techniques
- Optimising copy based on different elements-time/audience
- Setting goals and objectives of Landing Page
- Aligning landing page goals with overall campaign objectives
- Optimizing page navigation and structure for ease of use
- Framework for ideal LP/Elements of ideal LP
- Analyzing and optimizing ad visuals, headlines, and copywriting
- Testing and iterating ad variations to improve performance
- Utilizing compelling and attention-grabbing creative elements
- How to set up briefs for designers and freelancers
- How to build Brand guidelines
WEEK 8-9
- Setting up Google Webmaster Tool
- Understanding Campaign types and structure
- Exploring different keyword match types and their impact
- Types of Search Ads
- Crafting compelling ad headlines and descriptions
- Understanding bidding options and strategies for maximum ROI
- Creating search campaign structure from scratch
- Campaign tracking and performance management
- Exploring various types of Audiences in Google Ads
- The Art of Display & Discovery Advertising
- Mastering Video Advertising on YouTube
- UAC Campaigns: Unleash the Power of Automation for Explosive Growth
- Campaign performance management with data-driven decision making
WEEK 10-11
- Overview of Facebook Ads
- Understanding the Objectives, Metrics to track, Buying Type & Facebook Algorithm
- Exploring various types of Audiences in Facebook Ads Manager
- Bid Strategies, CBO VS ABO and FB Funnel
- Understanding all the ad platforms and placements
- Types of Facebook Ads (Static, Carousel, Video, etc)
- Setting up your Facebook Ad Account for Scale & Success
- Learn to determine ROAS accurately
- Dashboard ROAS VS Realized ROAS
- Campaign Performance analysis and optimization
- Ad automation - RevealBot/Madgicx
- Automation Possibilities, Martech Stacks
- Rule Automation, Creative Automation Platforms
- Email Automation, Omni-Channel Messaging + Tools
WEEK 12
- Types of LinkedIn Ads
- Setting up ad accounts, billing, and payment options
- Understanding LinkedIn demographics and audience targeting options
- Using LinkedIn Audience Insights to research your target audience
- Building custom audiences with LinkedIn Lead Gen Forms
- Understanding Linkedin Ads analytics and metrics
- Using LinkedIn Ads Manager to track performance
- Best practices for analyzing and improving campaign performance
- Using Linkedin conversion tracking
- Utilizing Linkedin retargeting and lookalike audiences
- Leveraging Linkedin's ad targeting options
- Ad Network-Programmatic
- Alternative Ad Networks - Quora, Buysell. Carbon, App UA Channels, Programmatic, Hyper, Omni
- Step into the world of targeted Apple Search Ads
- Master the Art of Optimizing Amazon Ads
- Native Advertising: Captivate Audiences with Taboola, Outbrain, and Yahoo
- Quora Ads: Learn to drive traffic, generate leads, and build brand authority
WEEK 13
- Conversion tracking importance
- Cookies FLOC Campaign Builder
- Reading Analytics & User Life Cycle Events
- GA4 Dashboard Reporting & Funnel Path Analysis
- Segment Overlap Cohort & User Lifetime
- Reading Attribution Projects In Google Analytics Setting
- Google Analytics For Your Website (Blogger WordPress, Custom)
- Set Up Of Microsoft Clarity Hotjar Free Heat Maps & Session Recordings
- Understanding Conversion Events Theory Implement Different Events (B2b) In GA
- Setting Events B2C Google Analytics Custom Report Dashboard
- GTM Implementation Theory+ E-Com Tracking
- User Behavior, Reading Mixpanel KPI Trends Finance, E-Commerce & SaaS
- Mobile App Conversion Tracking
- Segment Essentials
- Matomo-Web Analytics Tool Demo
WEEK 14-15
- Understanding conversions and the fundamentals of CRO
- The CRO Process- Observe, Ideate, Test, Deploy
- Deep dive into each of the components of the CRO Process
- Observe-Heuristic analysis, Quantitative data, Qualitative data
- Ideate-Idea, Hypothesis, Prontization
- Test-Delivery, Measurement
- Deploy-Decision making, Statistics, Shipment
- Best practices
- CRO Checklist (bonus: free download)
WEEK 16
- Fundamentals of Media Planning
- Understanding media objectives and strategy
- Media mix decision Traditional vs Digital
- Budget allocation across different channels
- Media buying Direct, Programmatic, Real-Time Bidding
- Media scheduling
- Media Evaluation Metrics & KPIs
- Understanding Ad frauds and brand safety
- Case studies and real-life media planning scenarios
WEEK 17
- Introduction to Data Visualisation and its Techniques
- Types of Charts/Representations
- Data Studio - Introductions, Building Blocks, Data Sources
- Types of Data Connectors
- Pull data via multiple filters
- Live Case Work - Preparing a live dashboard with a real-time problem statement
WEEK 18
- Why Attribution Is Needed?
- View Through & Click Through
- What Questions Can MTA Answer?
- Last Touch, First Touch, Linear, Time Decay, Position-Based, U-Shaped, V-Shaped Attribution
- How To Make Google Analytics Attribution Project?
- How To Interpret The Data In GA?
- Designing A Custom Attribution Model For Your Business In GA (B2B & B2C)
- Attribution Algorithms - What Goes Into Budding An Attribution Tool?
WEEK 19
- Why is Email Marketing important?
- Who are the big players winning it?
- Email Marketing Best Practices
- Top 10 Tips to Keep in Mind to Leverage More from Email Marketing
- Key Metrics to Focus on for Email Marketing
- WhatsApp Marketing and its Journey so far
- Why is WhatsApp Marketing a double-edged sword?
- 10 Things you should know before trying out WA Marketing
- Metrics and Consumer Journey Crafting via Email and WA marketing in blend
- Live Case Study solve - Dashboard walkthrough via one platform
WEEK 20-24
- Apply the learnings from the program and build an end-to-end digital marketing strategy for a brand
- Resume Building: Mistakes to avoid, template to follow, making a targeted resume, how to highlight your skills
- Mock Interviews
- Job search tools and methods to get hunted
- Tips to reach out through LinkedIn & other online portals
- How recruiters look at your candidature
- Salary expectation & negotiation
- Reasons why companies hire you & ways in which you can add value
- Understand what it takes to grow in a career
Meet Your Mentors
Krishni Miglani
Manas Barpande
Sumit Verma
Shubham Painaik
Alice Mendonça
Deepan Siddhu
Siddhartha Kathpalia
Ankit Agarwal
Kiran Washindkar
Kaushik Sen Deka
Naim Alam
Hear it from our learners
Mandar Sonavane
In the company I am currently working, a lot of things like the GA, GTM, FB pixels and Microsoft Clarity were either not set up, or not set up properly. This course taught me all these things which helped me create an immediate impact at my new organization.
Priya Sharma
I Started my own blog after going through this course. Learnt how to position, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Gained a good understanding of online ad campaign metrics and analysis, including CPM, CPC, CPA, and CTR advertising models.
Mandar V. Deo
It helped me to gain more insights on digital marketing. The real life used cases and lessons provided by Deepan and Ashwin are very much applicable for my projects as well - which I’m applying
Manpreet Singh
One of the greatest advantages of this program is the amazing community it provides. There are mentors and peers who are always ready to offer assistance whenever needed. Moreover, the skills I have gained in just 8 weeks through this program would typically have taken me 3-4 years to acquire if I hadn't joined
Aditya Mishra
As I got my concepts clear, my ads started performing significantly better and got good quality leads. Cheers to Deepan, Ashwin and the Growth School Team.
Mahasweta Mazumder
I was able to get 700% ROAS for a signage search campaign. This was a great feat as signage was a new category introduced by our company
How does this program work?
Weekly Live Q&A and Guest Sessions
For expert insights and answers to all your questions
Collaborative Jamming and Networking Sessions
Share ideas and solve problems in weekly community sessions to build a strong network
On Demand Content
Because we understand that fitting live sessions into your daily schedules can be tough
Community for life
You’ll be made part of a community of like-minded people where you can network, share opportunities, and build relations.
A Quick snapshot of
your journey
Ready To Become an In-Demand Digital Marketer?
Early Bird Offer ✨
Digital Marketing Program
Access to Content and Projects:
- Live QnAs & Guest Sessions with Experts
- Lifelong access to a community of Digital Marketers
- Projects for Hands-On Learning & Building a Stellar Portfolio
₹106,200/-
Before you ask!
Frequently asked questions
