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Topic 060 · Law, Judiciary & Landmark Judgments

Misleading and surrogate advertising crackdown

10 MCQs · tap an option to check it · All answers

Revise the 12 points first Book 1 RATNA

Core Trigger: On 11 August 2026 Maharashtra's FDA issued show-cause notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over the 'Vimal Elaichi' advertisement.
Allegation: The FDA calls it surrogate promotion of Vimal Pan Masala, banned in Maharashtra for a year from 13 July 2026.
Current Head: Tukaram Mundhe is Maharashtra FDA Commissioner; Nidhi Khare was CCPA Chief Commissioner in May 2026.
Key Term: Surrogate advertising promotes a banned product indirectly through another carrying the same brand name or look.
Directions: The actors must stop endorsing it, delete it from their social media and reply within 15 days.
Stakeholders: The notices invoked the Food Safety and Standards Act 2006.
India Link: Action against endorsers, not only brand owners, widens accountability in advertising enforcement.
Headquarters: The Central Consumer Protection Authority is based in New Delhi.
Founded: The Consumer Protection Act, 2019 took effect on 20 July 2020; the CCPA followed on 24 July 2020.
Landmark: COTPA 2003, section 5, bans tobacco advertising; the voluntary Advertising Standards Council of India began in 1985.
Statute: Consumer Protection Act 2019: section 2(28) defines misleading advertisement; section 2(47) unfair trade practice; section 10 creates the CCPA.
Doctrine: A misleading advertisement falsely describes a product, gives a false guarantee, or deliberately conceals important information.

Question 1 of 10

On 11 August 2026 Maharashtra's FDA issued show-cause notices to three actors over which advertisement?

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Answer: (C) 'Vimal Elaichi'

Core Trigger: On 11 August 2026 Maharashtra's FDA issued show-cause notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over the 'Vimal Elaichi' advertisement.From Book 1 RATNA, topic 060, point 1

Question 2 of 10

From which date was Vimal Pan Masala banned in Maharashtra for a year?

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Answer: (C) 13 July 2026

Allegation: The FDA calls it surrogate promotion of Vimal Pan Masala, banned in Maharashtra for a year from 13 July 2026.From Book 1 RATNA, topic 060, point 2

Question 3 of 10

Who is the Maharashtra FDA Commissioner?

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Answer: (D) Tukaram Mundhe

Current Head: Tukaram Mundhe is Maharashtra FDA Commissioner; Nidhi Khare was CCPA Chief Commissioner in May 2026.From Book 1 RATNA, topic 060, point 3

Question 4 of 10

Surrogate advertising promotes a banned product indirectly through what?

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Answer: (C) Another product with the same brand name

Key Term: Surrogate advertising promotes a banned product indirectly through another carrying the same brand name or look.From Book 1 RATNA, topic 060, point 4

Question 5 of 10

Within how many days must the actors reply to the FDA notices?

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Answer: (C) 15 days

Directions: The actors must stop endorsing it, delete it from their social media and reply within 15 days.From Book 1 RATNA, topic 060, point 5

Question 6 of 10

Which of the statements is/are correct? 1. The notices invoked the Food Safety and Standards Act 2006. 2. The notices were issued by the Central Consumer Protection Authority.

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Answer: (B) Only 1

Stakeholders: The notices invoked the Food Safety and Standards Act 2006.From Book 1 RATNA, topic 060, point 6

Question 7 of 10

Where is the Central Consumer Protection Authority based?

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Answer: (A) New Delhi

Headquarters: The Central Consumer Protection Authority is based in New Delhi.From Book 1 RATNA, topic 060, point 8

Question 8 of 10

On which date did the CCPA come into being after the Consumer Protection Act, 2019 took effect?

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Answer: (A) 24 July 2020

Founded: The Consumer Protection Act, 2019 took effect on 20 July 2020; the CCPA followed on 24 July 2020.From Book 1 RATNA, topic 060, point 9

Question 9 of 10

In which year did the voluntary Advertising Standards Council of India begin?

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Answer: (B) 1985

Landmark: COTPA 2003, section 5, bans tobacco advertising; the voluntary Advertising Standards Council of India began in 1985.From Book 1 RATNA, topic 060, point 10

Question 10 of 10

Which of the statements is/are correct? 1. Under the Consumer Protection Act 2019, section 2(47) defines unfair trade practice. 2. Section 10 of the Act creates the CCPA.

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Answer: (D) Both 1 and 2

Statute: Consumer Protection Act 2019: section 2(28) defines misleading advertisement; section 2(47) unfair trade practice; section 10 creates the CCPA.From Book 1 RATNA, topic 060, point 11

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