What Happened
A Supreme Court bench led by Chief Justice of India Surya Kant, with Justice Joymalya Bagchi, has issued notice to the Union of India and several States on a public interest petition challenging the sale of country liquor and Indian-made foreign liquor (IMFL) in transparent PET (polyethylene terephthalate) bottles deliberately designed to resemble soft-drink and fruit-juice packaging.
The petition flags two interconnected harms: first, that look-alike packaging is causing accidental consumption by children mistaking the bottles for beverages; second, that such packaging is being weaponised to smuggle liquor into dry states like Bihar and Gujarat and into juvenile-accessible markets. The Court has tagged the matter for consideration with existing food-safety and child-protection writs and has sought responses within six weeks.
Why It Matters
- Right to a clean and safe environment of consumption: Article 21 has been expansively read by the Supreme Court (Subhash Kumar v State of Bihar, MC Mehta v UoI) to include protection from harm caused by deceptive industrial packaging.
- Directive principle on prohibition: Article 47 (DPSP) directs the State to bring about prohibition of intoxicating drinks and drugs injurious to health — look-alike PET packaging is the antithesis of this directive.
- Juvenile Justice angle: Section 77 of the Juvenile Justice (Care and Protection of Children) Act, 2015 criminalises supply of intoxicating liquor to a child, with imprisonment up to 7 years and a fine up to Rs 1 lakh. Look-alike packaging arguably facilitates this offence.
- Consumer protection angle: The Consumer Protection Act, 2019 defines “unfair trade practice” to include deceptive packaging. The Central Consumer Protection Authority (CCPA) under Section 18 has suo motu power to act on misleading packaging.
Key Concepts & Provisions
- Article 21 — Right to Life: Right to live with dignity includes freedom from being deceived into consuming hazardous substances.
- Article 47 — DPSP on Prohibition: Non-justiciable but persuasive; the State must endeavour to prohibit consumption of intoxicating drinks injurious to health.
- JJ Act, 2015 § 77: Penalises giving intoxicating substances to children; cognisable and non-bailable.
- Consumer Protection Act, 2019 § 2(47): Defines unfair trade practice including deceptive packaging; § 18 empowers CCPA to issue safety notices.
- Food Safety and Standards Act, 2006: Section 23 requires packaging to be free from anything that may render the contents harmful or misleading.
- Article 32 standing: A PIL on look-alike packaging readily satisfies the relaxed locus rule established in SP Gupta v UoI and refined in Bandhua Mukti Morcha.
The CLAT Connection
This case is a textbook CLAT Legal Reasoning passage. Three layers to revise:
- Principle-and-fact application: Apply Section 77 JJ Act and Section 18 CPA to a fact-pattern where a 12-year-old consumed liquor mistaking it for a sports drink. Who is liable — the seller, the bottler, or the State?
- DPSP vs Fundamental Rights: Use Article 47 to read “reasonable restriction” into Article 19(1)(g) for the liquor trader — a classic Minerva Mills-style harmonious construction question.
- Bench composition trivia: CJI Surya Kant assumed office on 24 November 2025 as the 53rd CJI; Justice Joymalya Bagchi was elevated from the Calcutta HC. Remember the bench composition — high-frequency MCQ fodder.
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Quick answers
Which CJI led the bench that issued notice on liquor sold in juice-like PET packaging?
Justice Surya Kant. CJI Surya Kant (53rd CJI, assumed office 24 November 2025) led the bench along with Justice Joymalya Bagchi.
Which Directive Principle directs the State to prohibit intoxicating drinks?
Article 47. Article 47 directs the State to endeavour to bring about prohibition of intoxicating drinks and drugs injurious to health.
Section 77 of the Juvenile Justice (Care and Protection of Children) Act, 2015 criminalises:
Supply of intoxicating substances to a child. Section 77 of the JJ Act 2015 specifically penalises giving intoxicating liquor or narcotic drugs to a child, with imprisonment up to 7 years.
Under the Consumer Protection Act, 2019, the apex regulatory body for unfair trade practices is:
CCPA. The Central Consumer Protection Authority (CCPA) was established under Section 10 of the 2019 Act with powers to act against unfair trade practices including deceptive packaging.
Right to Life under Article 21 has been read to include protection from hazardous packaging in:
Subhash Kumar v State of Bihar. Subhash Kumar v State of Bihar (1991) read the right to a wholesome and pollution-free environment into Article 21 — the foundational case used to challenge harmful industrial conduct.
Justice Joymalya Bagchi was elevated to the Supreme Court from which High Court?
Calcutta HC. Justice Joymalya Bagchi was elevated from the Calcutta High Court.
